11/10 - Present
Enrolled in the SCPS Digital Media Marketing program. Courses include: Digital Strategy, Web Analytics, Mobile Marketing, Media Planning, Buying, and Analysis and Consumer Behavior.
May 2009
Bachelors of Technology in Communication Design: Focus in Graphic and Web design.
May 2004
A.A.S.: Focus in Fashion and General Illustration.
Essence.com | 05/10 - Present
• Develop, build and execute Digital Content Strategy across a diverse range of platforms.
• Analyze and develop digital strategies for mobile and tablet devices.
• Work with editors and agencies to develop digital content including articles, apps, and micro-sites.
• Research industry trends and identifying new partners and devices.
• Work with internal and external resource to develop online digital marketing campaigns to drive sales and traffic.
• Responsible for coordinating project life cycle and ensuring the successful launch of online sponsored campaigns.
• Manage all design and production activities for Essence.com marketing and editorial packages.
• Provide design and production direction to a team of five web production designers.
• Work with Sales Directors and Marketing Managers to help produce sales strategies, proposals and presentations.
Essence.com | 02/08 - 05/10
• Designed the online creative for marketing packages, advertising campaigns, special events, sweepstakes, newsletter blast and micro-sites projects.
• Managed the development, coordination and completion of integrated marketing projects.
• Provided art direction to a team of three freelance designers.
• Handle video editing duties as needed.
Student Life | 09/02 - 06/04
• Directed the overall design and production of the college yearbook.
• Managed a staff of seven to ensure deadlines and tasks were completed.
• Communicated extensively with printing press located in Florida.
• Handled mechanical and file production duties in overall preparation of book.
12/05 - 02/10
• Worked on the concept and design of clients brand and website. Worked with Art Director on creative and strategy. Created corporate identities such as business cards, masthead, logos, and websites.
I am a design and digital professional with project managing, production, and development experience. Areas of expertise include integrated marketing: design and proposals, web trafficking strategies, production and logistics. Excellent organization, team building and time management skills. Successful in implementing cost reduction practices and improving operational efficiencies. Deep understanding of social media, search, web design, tablet apps, WAP, and usability to conceive and execute content platforms. Experience with user-interface principles, information architecture, ad operations as well as standard web product-development processes.
